Email marketing is that the process of targeting your audience and customers through email. It helps you boost conversions and revenue by providing subscribers and customers with valuable information to assist achieve their goals. Email marketing can include newsletters with updates on the corporate, or promotions of sales and tailored deals for subscribers.

Marketing emails can also seek to share a general message on the company's behalf, like within the wake of a natural disaster or your latest approach in technology. At its best, email marketing allows businesses to stay their customers informed and tailor their marketing messages to their audience. Email is the backbone of any solid inbound marketing plan and is one among the foremost effective digital marketing channels for B2B companies. Email within the sort of auto-responders and newsletters are important parts of any solid lead generation strategy